We are passionate about driving demand for our client’s products and services while maintaining a positive return on investment.
We don’t like to stand still. Digital marketing is dynamic—and so is our company. Every day, we find new ways to improve how we serve our clients and create a measurable return on their marketing investment.
Our culture goes beyond our walls. We work closely with our clients and treat their businesses as our own. When you partner with SOCIETATEA COMERCIALA ABC-PUBLICITATE SI MARKETING, SRL, you know we’re on the same team.
Our values matter. And we really mean it. These values make up the heart and soul of SOCIETATEA COMERCIALA ABC-PUBLICITATE SI MARKETING, SRL. We actually embody them every day when we work with one another. And, they form the basis of our successful client relationships.
Our positive attitude helps us see opportunities where others see problems. We are committed to supporting a collaborative, high performance and joyful work environment.
A kaizen mindset empowers our team to continuously improve what we do and how we do it. We strive to provide personal, professional and business growth for all.
We know what we don't know and have trust in what we do. We have faith in our strengths, while also being aware of our weaknesses. We are open to contradictory ideas.
SOCIETATEA COMERCIALA ABC-PUBLICITATE SI MARKETING, SRL is a growth agency. Inbound is at the core of what we do. We have the knowledge, experience, and tools to help you:
- Attract the right visitors to your website
- Engage prospects in meaningful relationships with your business
- Delight your customers until they become lifelong ambassadors
And you know what the best part is? We can do it without burning a hole in your marketing budget.
Your prospects start looking for answers online long before they’re ready to make a purchasing decision. By making your business a reliable source of information, providing ongoing value, and giving expert advice, you win their trust, and more importantly—their business.
Partnering with the right inbound marketing agency can give you an edge over the competition. With your industry expertise and our inbound experience, we can create a winning strategy for your business and fuel its growth with professionally produced content.
Partnering with the right inbound marketing agency can give you an edge over the competition. With your industry expertise and our inbound experience, we can create a winning strategy for your business and fuel its growth with professionally produced content.
Inbound strategy meets the needs of your prospects. Depending on the stage of the buyer journey, you will employ different channels and content types to build relationships with your audience. Blog posts, eBooks, videos, newsletters, social posts, and more—will help nurture prospects to become regular customers.
It drives quality website traffic. 63% of businesses name lead generation as their top marketing challenge. Inbound Marketing drives qualified leads to your website at scale, maximizing your conversion potential.
It delivers ROI. Inbound Marketing is data-driven. It allows marketers to track, measure, and optimize their marketing efforts for maximum impact every step of the way. You get the most out of you marketing dollars, and you can prove it.
The more you do it, the easier it gets. As you roll out new offerings and expand into new markets, you can repurpose or tweak your inbound approach to better serve your new customers and your business.
Account-Based Marketing is a proactive client-acquisition strategy that focuses on the highest-value accounts in your niche. It makes Marketing and Sales work closely together to identify key targets, create fully personalized buying experiences, and nurture long-term relationships. Done well, ABM will deliver a higher return on investment than any other B2B marketing strategy.
Account-Based Marketing does more with less. This focused approach brings numerous benefits to your entire business. Here are the main ones:
ABM is Zero-Waste Marketing. Account-Based Marketing increases conversion rates by targeting more narrowly and delivering truly personalized experiences to high-value clients.
Sales and Marketing Alignment. To deliver truly personalized experiences to high-value clients, Account-Based Marketing facilitates the cross-team alignment of Sales and Marketing.
Get More Consistent Leads and Results That Will Last. Team alignment of Sales and Marketing leads to more consistent customer interactions. An excellent way to build a lasting sense of delight among key customers.
Account-Based Marketing Works for B2B, And You Can Prove It. A lasting sense of delight among key customers drives ROI. The results of your account-based efforts—from individual campaigns to overall accounts—are easy to track, measure, and optimize.
Account-Based Marketing moves your focus away from nightmare leads over to dream clients, from what keeps you up at night to what gets you up in the morning, from incremental gains to lasting success.
ACCOUNT-BASED MARKETING: THE SIX-STEP PROCESS
Your new buyer persona is not a persona, it’s a robust organization. Use owned and third-party business intelligence to define your ideal targets based on key strategic factors such as revenue potential, influence on the market, and long-term perspective. Companies that meet these parameters are the ones you want to go after.
A personalized approach is key to success in Account Based Marketing. To personalize, you first have to gain a clear picture of your target audience. In this case, the target organization. Who are the decision-makers, how do they make decisions, what are their priorities? The more you know, the better.
Use your knowledge of your target account’s needs to tailor engaging and helpful messaging. Engage all relevant decision-makers/influencers and appeal to their biggest pain points. This approach helps build trust as you offer your thoughtful solution to their problem.
You have the content, you need the medium. Think about which channels your decision-makers are most likely to use. Then think about which channels provide the right context for your offers. Find the overlap. This is where you want to reach them with account-based marketing.
It’s go-time. Make sure that all of your efforts are well-coordinated across teams and channels. Leverage CRM and marketing automation tools to execute account-based marketing campaigns more smoothly and efficiently.
ABM is an iterative process. Test, measure, and optimize your efforts along the way to minimize expenses and maximize results. Keep track of individual campaigns, account-level analytics, and overall return on investment to get the whole picture.
Paid search is precise: targeting allows you to focus your budget exclusively on real prospects—no spillover. It is efficient: you only pay once a customer clicks on your ad. It is the most powerful way to drive high-quality leads to your website and generate demand for your business. But only if you do it right.
Deliver The Right Messages, Offers, And Support Along The Way. Every time you engage with a new prospect, you take them on a journey. Make sure it’s a journey they would like to repeat. Design an experience that meets their needs, exceeds their expectations and keeps them delighted every step of the way. They will come back and they’ll bring their friends, too.
Your Buyer’s Journey. Every customer of every company begins in the same way. They realize they have a problem and they begin a journey to try to solve it. The buyer’s journey is a winding road filled with twists, turns and obstacles.
The best marketing and sales teams listen to their customers. They understand the problems they’re facing and they help them solve it as efficiently as possible. Aligning your message with your target customer will help guide them through their journey.
The best marketing and sales teams listen to their customers. They understand the problems they’re facing and they help them solve it as efficiently as possible. Aligning your message with your target customer will help guide them through their journey.
There’s only one way to do it well. The first step in creating a paid search campaign is to create a solid strategy. The first step in creating a solid strategy is research. Get to know your target audience, analyze the competitive landscape, and define keywords before you set your account structure. Setting the right foundation will help you unlock the true power of paid search and get the most out of your marketing spend.
Once you have a keen understanding of who you are targeting, you can make informed decisions about which marketing channels, type of ads, and advertising tactics you should use to maximize the return on your investment. Common types of paid advertising include:
Whatever industry you’re in, B2C or B2B, your prospects are still human. That means they’re on social media. Targeting these people on the sites they use most often is a great way to raise awareness and ensure your business remains top of mind.
There’s targeting and then there’s hyper-targeting. The more you know about your potential customers, the better. Let’s say your ABM strategy focuses on prospects who work in a specific building or people who are attending a specific event. Geofencing allows you to target your audience based on their location with highly relevant messages.
Every day, your customers are searching for answers to their problems online. Ranking high in search results is a great way to reach them, but it takes time. Pay Per Click ads are your shortcut to the top of the search result page. They help you reach the most relevant audience possible and you only pay if they click through to your website.
Many prospects aren’t ready to make a decision the first time they visit your website. Don’t let them forget about you; retargeting campaigns specifically target people who have already visited your site. They allow you to recapture the attention of someone who may be ready to give your business a try.
Our main role is to analyze your business and create actionable solutions designed to help you reach your goals.
Our aim is to develop a long-term relationship with our clients based on results and trust. We help you start and grow your business to become more efficient and profitable.
We provide our objective expert advice to identify your business challenges, find tailored & practical solutions and implement them with you. We ask tough questions and listen very carefully.
Our aim is to develop a long-term relationship with our clients based on results and trust.
We provide our objective expert advice to identify your business challenges, find tailored & practical solutions and implement them with you. We ask tough questions and listen very carefully. Our main role is to analyze your business and create actionable solutions designed to help you reach your goals.
We help you build a plan to test the viability and feasibility of your business idea, to safely start your business and achieve your goals. We work with you on building a strong foundation for your business by preparing and planning every aspect of your business.
Using our Project Management expertise, you will be able to achieve strategic clarity, operational efficiency and effectiveness ... We assess the current situation, map the processes, analyze, improve and re-engineer your processes. Business Process Improvement will allow cost savings, time-saving, better control, reduction of waste...
We know that you don't have the time, resources, or sometimes the expertise to focus and fix problems that might be complex. You might also be too close to the problem to identify it. Our methodology is to assess your current situation, ask tough questions and conduct our unbiased business diagnosis by analyzing different factors. Then, we will provide tailored solutions to your specific needs, and offer to implement them.
Your business is on a mission, and you know full well how important your digital foundation is to its current and future success. Decisions you make around messaging and positioning, digital marketing strategy, customer acquisition, and retention strategies will have a major rippling effect.
SOCIETATEA COMERCIALA ABC-PUBLICITATE SI MARKETING, SRL’s team of marketing experts has the chops and is ready to help. We’ve built a deep understanding of what works (and what does not) in B2B. If any of the following niches match your company profile, let’s talk. We might be a natural fit.
We’ve built a deep understanding of what works.
Every business is looking to grow—but how do you make that happen? How do you achieve quality leads, effective management of your pipeline, or support of your sales team? SOCIETATEA COMERCIALA ABC-PUBLICITATE SI MARKETING, SRL can help you overcome your biggest marketing challenges and engage the modern buyer.
It starts with knowing who your customer is, but it doesn’t end there. Great marketing creates a flawless experience for the customer throughout their engagement with your business. Are you giving the right support to the right people at the right time?
Your website is your flagship store. Studies show that 80% of buyers research online before they make a purchase. Will they find you? When they search for answers to their problems, is your website there for them—or are they finding your competition instead?
True demand generation connects a prospect with a solution to their problems, turning them into high quality leads. High quality leads are more likely to become happy customers. Happy customers are more likely to become life long ambassadors for your brand.
Attracting leads is only the first step. Now you need to effectively guide the prospect all the way through your pipeline. Successful sales and marketing teams use messaging and automation tools to generate revenue with the lowest possible marketing spend.
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